For each message, you'll be able to insert Content Blocks to pull in the appropriate content.  Content blocks can be any content (images, text, etc) that you would like to save and use in future emails.

To build a portfolio of content, begin by creating the content options you would like to show in the dynamic content:

1. Click Tools
2. Click Content Blocks
3. Click Create Content Block to create an HTML block of content, or click Create Drag & Drop Content Block to create a drag and drop piece of content
4. Enter a Name and optional Description
5. Select a folder location
   1. To add a folder, right click on Content Blocks in the left menu section under the Tools folder
6. Add content into the editor section or click Source to edit the HTML
7. Click Save 
   
8. Click Close

Create Dynamic Content

1. Click Tools
2. Click Dynamic Content  
3. Click Add
4. Name the Content and add an optional description
5. Select the Default Content to show by default
6. Click the green addition sign to add a Dynamic Content Rule
7. Create a content rule by selecting content to show to specific lists of subscribers
8. Click Select List to select the list of subscribers who will see the selected content
   
   1. You can Create a Dynamic List or static lists as filters for dynamic content. 
9. Click Select Content to select the content block to show when the subscriber is on the selected list
   1. If a subscriber is on multiple lists, the first matching content rule will show
   2. If a subscriber is on none of the selected lists, the default content will show
10. Click the add or delete buttons to add or delete content rules
11. Click Save and close out the dynamic content once it's created

Insert Dynamic Content into a Drag & Drop Message

1. Open a drag and drop message saved in the Messages folder
2. Once you have at least one dynamic content created in your account, you'll see dynamic content as an available piece of "content" to drag into the message
3. Drag the Dynamic Content into the message
4. Select the Dynamic Content by clicking once
5. On the right hand side, select the dynamic content you would like to include in this section of the message
6. Save your changes to the message
7. Make sure to send yourself a test message to confirm everything is working as expected

Edit Dynamic Content

1. Click Tools
2. Click Dynamic Content 
3. Double click to edit any of the previously created dynamic content
4. Save your changes