On July 1, 2023, standard Universal Analytics properties will stop processing data. Critical Impact will stop processing Universal Analytics properties on June 30th, 3pm EST. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.
To learn more about the actions you need to take for your Critical Impact integration, please visit the following article:
To learn more about making the switch to the new Google Analytics 4, please visit the following article:
If you need assistance making the switch to the new Google Analytics 4, please visit the following migration guides:
As you set up Google Analytics 4, you may want to compare the reported results in your Google Analytics 4 property against those in your Universal Analytics property. Please visit the following article for metric comparison details:
Important notes:
- After July 1, 2023, you'll still be able to access your previously processed data within Google Analytics in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.
- Critical Impact will continue to store and maintain your Universal Analytics data within Critical Impact past July 1, 2023 so that you can still use this data for dynamic list rule criteria. However, after June 30th, 2023, only new Google Analytics 4 data will be saved by Critical Impact.
- Please make sure to update your Google Analytics tracking code on your websites to use the latest Google Analytics 4 ID properties.
Helpful Google Analytics articles:
- [UA→GA4] How to check whether you have Universal Analytics or Google Analytics 4 (GA4)
- [UA→GA4] Goals migration tool
- [UA→GA4] Recreate Universal Analytics audiences
- [UA→GA4] Possible reasons for conversion differences in GA4 vs. UA
- [GA4] Common reporting solutions in Google Analytics 4
- [UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics
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