GA4 Google Analytics Integration Instructions

Multiply the impact of your email marketing by looking at a subscriber’s journey from an email to your website. With Critical Impact’s Google Analytics integration, you’ll be able to break down the division between email marketing and website optimization.

By utilizing the power of Google Analytics, you can measure conversions and see how the results are aligning with your marketing goals.

1. Log into the google account associated with the website you want to integrate with Critical Impact.
2. Navigate to https://console.developers.google.com
3. Click drop down in the upper left corner, to open a new window. In the top right of that window, click New Project. This project will be for integrating your Google account with Critical Impact for Analytics reporting. Name the project whatever you'd like and click Create.
4. Click Library on the left side menu.
5. Click Analytics Reporting API (or search for it and then click it).
6. Click Enable at the top if it is not already enabled.
7. Navigate back to https://console.developers.google.com 
8. Click Credentials on the left side menu.
9. Click Create Credentials and then Service account.
10. Enter any account name you'd like, then click Create and Continue.
11. For Role, under "Quick Access," hover over Basic, then under "Roles," select Viewer (Read Access to all resources). Click Continue.
12. Click Done on step 3 ("Grant users access to this service account").
13. You should be back on the Service Accounts tab. Find the Service account you just created, click the pencil icon (on the right) to edit the service account.
14. Click the Key tab at the top of the page, then click Add Key. 
15. Click For Key type, select JSON.
16. Click Create. A .json file with your key will be downloaded to your computer. Keep this file for use in future steps. The pop up dialog may be dismissed by clicking Close.
17. Go back to the Service Accounts tab by clicking the back arrow (on the web page, not your browser). Copy the email address that was just generated for your service account (under the Service account ID column) and paste it somewhere for future reference.
18. Navigate to https://analytics.google.com/analytics/web
    1. If this is your first time setting up Google Analytics, you will be taken to a "Welcome to Google Analytics" landing page. Click the "Start measuring" button and follow these steps:
       1. Enter your Account Name
       2. Under Account Data Sharing Settings, you can uncheck all boxes
       3. Click Next
       4. Enter your Property Name, Time zone, and currency.
       5. Click Next
       6. Select an Industry Category and Business size
       7. Choose the Business Objective that best reflects data you are interested in.
       8. Click Create, and accept terms of service
       9. Choose Web, put in your URL, and click Create Stream
       10. Follow pop up instructions for setting up your Google Tag whether using CMS or manually with your Development team
       11. Click Create and accept the Terms of Service.
       12. You should now see your Stream ID and your Measurement ID for Website Tracking. This is necessary to track your website traffic.
19. On the Analytics screen, click All Accounts in the top left, and look for the Property you just created. 
    1. Directly underneath the Property name you will see a number, this is your Property ID, make sure to note this down.
20. Click Admin on the left side menu (near the bottom of the page).
21. Under the site's "View" column (far right column), click View Account Access Management.
22. Click the plus icon at the top right and select "Add Users" to add a new user. Paste your Service Account email address (from step 17) into the box. Under Permissions, select Viewer (previously Read & Analyze) for the permissions. Click Add. 
23. In Critical Impact, go to Account -> Account Preferences.
24. Click Google Analytics Settings.
25. In the pop up, the top field asks for your View ID, you will paste your Property ID (from step 19) into this box, and paste the contents of the .json key file (from step 16) in the corresponding text box. Click Save.
26. If you would like to automatically add an encrypted subscriber id to your Google Analytics links follow these steps,
    1. Click Edit Company Settings on the Account Preferences page.
    2. Change the value of Default UTM Content to: %%l_encryptemailid%%. After saving your changes, you will need to log out and back in again for the changes to go into effect.
    3. You can also change the values of Default UTM Source and Default UTM Medium to whatever values you like. These will be the auto-fill values for screens that have the GA Tracking options, such as the send screen. If you've made any changes to your company settings, you will need to log out and back in again for the changes to go into effect.
27. You can view a report of Google Analytics data for any sends that have Google Analytics Link Tracking enabled by going to Reports -> Email Tracking.
28. Select the send that has Google Analytics Link Tracking enabled and click View Tracking Report.
29. If the integration is set up properly, the Google Analytics data will be displayed under the Google Analytics tab.

FAQ