Collect Reason for Unsubscribes

When subscribers click to unsubscribe, you have the option to also ask them why they unsubscribed.

Enable the Unsubscribe Reason Collect Feature

Now when subscribers click to unsubscribe, they will receive an unsubscribe confirmation and the following message:

When subscribers choose to tell you why they unsubscribed from all, you'll be able to see this information in the Export Unsubscribes and Hard Bounces by Date Range report as shown below:

Subscriber Selected Reason	Value in Export
I no longer want to receive these emails	Do not want
I never signed up to receive these emails	No sign-up
These emails are inappropriate	Inappropriate
These emails are spam and should be reported	Spam
I receive too many emails too often	Too many or too often
Other	Other
No entry provided

The final row represents no option provided. This is shown when a subscriber leaves the page without clicking the submit button on the survey page.