You have the ability to personalize a message send with different from addresses, depending on the from address connected to the subscriber receiving the message. To do this, you'll use a mail merge variable as the from address. When you send out a mailing, it will populate the from address with whatever custom field value each subscriber has saved in the account.
For example, a subscriber could have the following custom field values saved: From address name is "XYZ Company," and the From email address is "email@example.com." This would send out the message to this subscriber with the From Address: "ABC Company <firstname.lastname@example.org>."
1. Create a From Address Custom Field
- Open the Subscribers & Lists Folder
- Click Custom Fields
- If you don't have a custom field for the from address created already, click Add Custom Field
- Type in any name such as "Sales Rep Email"
- Make the default value an email address that will be used if a subscriber receiving the message doesn't have a value saved for this custom field. This ensures that the message won't be sent without a value in the from address.
- Save the changes and close the pop up window.
- Repeat the steps above if you'd also like to have a personalized From Address Name.
2. Create a New From Address
- Open the Account Folder
- Click From Addresses
- Click Add From Address
- In the Name field, enter the mail merge variable for the custom field you'd like to use (i.e. %%custom2%%)
- In the Email field, enter the mail merge variable for the custom field you'd like to use (i.e. %%custom3%%)
- Optional: Enter an email into the Reply to field, if you want to have the 'Reply-To' address be different from the From address
- Note: the Reply-To address is the address that will show when a subscriber sends an email by clicking Reply. The Reply-To address will automatically be the From Address unless specified differently in this field.
- Click Update
3. Import a List with Personalized From Addresses
Run a list import in order to map each subscriber on your list with a specific from email address and from name.
NOTE: Use your own domain in the From address.
You may not use any "free" email addresses as your From Address, i.e. @aol.com, @hotmail.com, @gmail.com, @yahoo.com, or any other email address that does not accurately reflect the identity (sending domain) of your company or attempts to hide your identity from recipients.
Your email may be rejected/bounced if you use these free email providers as from addresses. All DMARC compliant mail receivers (Yahoo, Hotmail, Gmail, etc) are bouncing emails that are sent with these from addresses (@yahoo.com, @outlook.com, etc) but are not sent through their servers.
4. Send Message
Create a message and select the new from address (i.e. %%custom2%% <%%custom3%%>). Make sure to send yourself a test message to make sure everything is working as expected. Then go ahead and schedule the send!